Trident Group is a USD 1 Billion Indian Business Conglomerate headquartered in Ludhiana (Punjab). The group operates in five major business segments: Yarn, Terry Towels, Paper, Chemical and Captive Power. Incorporated in 1990, the company continues to grow under the dynamic leadership of Chairman Mr. Rajinder Gupta: a first generation entrepreneur.
Internship experience at Trident was really exceptional. Mavericks dmg to bootable usb drive. I got the opportunity to work with different people having experience in Sales, Marketing and Analytics. I was one of the 3 Research Interns that Trident hired from PAN India through their web portal. My Internship project was to identify strategies to increase market share of Trident Copier paper in Delhi NCR region. Working on Copier paper project gave me exposure to FMCG sector & Channel Sales via Distributor Retailer network. It was a great learning curve for me interning at Trident Group.
IT & Project Assurance (IT&PA): A part of it used to be called 'Data Management Group (DMG),' where they help process a ton of data that supports Core Assurance. A lot of work around segregation of duties, data analytics on a lot of system-generated reports, etc. Summer 2020 Internship Trident DMG, a strategic communications, public relations, and crisisSee this and similar jobs on LinkedIn. LinkedIn Intern (Summer 2020) in Moses Lake, WA.
Internship Project learnings:
Market sizing strategies & Sales data analysis to identify market share of Trident Copier Paper.
Sales Trend analysis to evaluate Market Potential of different locations & dealers of Delhi NCR.
Product & Brand positioning based on Consumer & Dealer research.
I am glad that I got to work on Total Productive Maintenance (TPM) system. TPM is a system of maintaining and improving the integrity of production and quality systems through processes that add value to the organization. I was involved in Quality competitive analysis vis-à-vis R&D parameters. Detailed analysis on TPM process for identifying bottlenecks in increasing market share of Trident Copier included the following:
Fish Bone diagram analysis
Why Why analysis
Pareto analysis (80/20 rule)
Such in depth analysis helped me find insights about Copier paper market. Detailed analysis helped me define strategies for Sales, Distribution, Marketing, Branding and Packaging. I worked on Ansoff matrix to define strategies for Market Penetration, Product Development, Market Development and Diversification.
My project of identifying strategy to increase market share was appreciated by CMO – Mr. Naveet Jindal & my mentor Mr. Srikanth Markonda. They were pleased with the research and analysis done by me on the given subject. The strategies for increasing market share was categorized into the following:
Share of Preference
Share of Voice
Share of Distribution.
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